Step 2 of 8
What do you offer?
Describe your products or services. The more specific you are, the better your content will be.
Your location (suburb + city)
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Step 3 of 8
Who are your customers?
Describe your ideal customer — who they are, what they care about, and why they choose you.
What problem do you solve for them? (optional)
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Step 4 of 8
What makes you different?
This helps BrandFlow write content that stands out — not generic filler that could apply to anyone.
Who are your main competitors?
What do you do better than them?
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Step 5 of 8
Pricing & promotions
Helps BrandFlow write accurate content around your offers and pricing style.
How would you describe your pricing?
💚 Budget-friendly
👌 Mid-range
✨ Premium
Any regular promotions or offers?
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Step 6 of 8
What do you want content to achieve?
Select all that apply — BrandFlow will weight your content toward these goals.
💰 Drive sales & bookings Convert followers into customers
📣 Build brand awareness Get more people to know you
❤️ Grow engagement More likes, comments, shares
🤝 Build community Turn customers into regulars
🎉 Promote offers & events Announce specials and news
🏆 Establish expertise Position as the go-to choice
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Step 7 of 8
What's your brand voice?
Pick all tones that feel right for your business — you can choose more than one.
😊 Friendly & warm
💼 Professional
🎉 Fun & playful
💪 Bold & confident
✨ Premium
💬 Casual
🌟 Inspirational
📚 Educational
😄 Witty
Anything your content should NEVER sound like? (optional)
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Step 8 of 8
Final details
Almost there! A few more things to make your content perfectly on-brand.
Brand do's — things to always include or emphasise
Brand don'ts — things to never say or do
Which platforms do you post on?
📘 Facebook
📸 Instagram
📧 Email
💼 LinkedIn
🐦 Twitter / X
🎵 TikTok
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Build my Brand DNA ✨
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Building your Brand DNA...
Analysing your business and crafting your content engine